SCHIBSTED - FIRST PARTY DATA

SCHIBSTED – FIRST PARTY DATA

Schibsted is the leading media house in the Nordics and a driving force within the digital advertising market, reaching millions of Swedes every day across a variety of channels. In an era of rapid transformation and heightened privacy demands, Schibsted position as the owner of vast and reliable audience data is more central than ever.

The “First Party Data” event addressed perhaps the most pressing question in the advertising industry at the time: What does the future of advertising markets look like as support for third-party data is phased out?

In the lead-up to this crucial event, we collaborated closely with Schibsted to creative a comprehensive content package for digital channels. The objective was clear: to generate buzz, affirm Schibsted’s position as a thought leader on these future-facing data issues, and ultimately drinve conversions in the form of event registrations.

Instead of a conventional “talking head” video that often disappears in the digital noise, we opted for a different, more inspiring approach.

By creating visually appealing and high-impact content, we achieved greater reach and engagement. This visual elevation immediately captured the target audience’s attention, established a sense of exclusivity, and underscored the event’s central theme: future-proofing advertising strategies.