Milwaukee - In the making of XPO

MILWAUKEE TOOLS – IN THE MAKING OF SCANDINAVIAN XPO

Milwaukee Tools is a market leading supplier of hand tools and personal protection equipment. We produced an extensive video production during the construction of Scandinavian XPO, an event- and congress center north of Stockholm, with the goal to document and visually showcase the performance of the products in a complex construction project.

The main deliverable works as a powerful B2B case study showcasing how Milwaukee’s platforms for hand tools and PPE hold up against high demands on efficiency, durability and ergonomics found on a big construction site with a wide variety of trades on site. The goal was to showcase and validate efficiency across the whole product family rather than a single specific product.

In the video, we convey the story of the construction process of XPO, and focus on how the tradesmen could work together with the complete product portfolio of hand tools, both within the M18- and M12 platform.

The result was an engaging and visually inspiring video where we followed the JSS team from Milwaukee on site where they helped out with their professional advisory resources and how the integration of the tool platforms were a deciding factor in making the day to day-operations work at a large construction site.