GLACIAL – 2050
We had the honorable assignment of visualizing Glacials core message and mission before the launch of their limited signature collections. With an ambitious goal of eliminating plastic pollution in the oceans – a challenge which is calculated to lead to more plastic than fish in 2050 if nothing is done – required a strategy that could mediate both the magnitude of the problem and the solution with a high end finish.
In order to maximize reach and authencity, Glacial engaged a trio of ambassadors; a double WC gold medalist as well as two of Sweden’s most popular bloggers who all designed their own signature bottle.
Our mission was, through tailor made content production, to incorporate these profiles into Glacials brand story and collectively highlight their “why” – to fuel the change for sustainability of consumption patterns, from single use plastic to modern, functional and visually appealing products with a long lifespan.
