IHM Business School - Sarah Sjöström

IHM BUSINESS SCHOOL – SARAH SJÖSTRÖM

IHM Business School took a strategic leap to modernize their brand position through the launch of the “Business Rebels” campaign. The concept moves the brand of IHM closer today’s landscape of competence development & labor market, and a branch of the campaign comes to life together with IHMs ambassadors.

“Business Rebels” positions IHM as a player who not only delivers classic up- and reskill education, but also as a force which proactively endorses the individuals development of competence and entreprenurial mindset, no matter if the individuals find themselves in the start of their career or in a higher position. The message is clear: A Business Rebel is a person who dares to challenge the status quo in order to advance.

One of IHMs ambassadors is Sarah Sjöström, three fold olympic gold medalist as well as one of the most successful female swimmers of the 21st century. Sarah’s everlasting desire for development, breaking barriers and reaching new highs makes perfect sense with the Business Rebels mantra.

Our mission was extensive – we created a bank of video assets for the campaign, closely developed & designed with IHM for maximum reach within a wide array of media. The deliverables were specifically adapted for web, social media, DOOH, cinema commercial and more.

By delivering uniform, high-end content across all platforms, we made sure that IHM’s message within competence development no matter where the individual find themselves in their career achieved the desired reach & impact to establish a more modern and versatile market position.